Build
Build
Build
Process
Process
Process
I teamed up with the brand to create an online pet shop that’s bright, joyful, and easy to use, especially on mobile.
We started by mapping the user journey: fast access to favorites, clear categories, and a feel-good browsing experience. I crafted a soft, friendly visual style with rounded corners, warm colors, and little animations that add personality without getting in the way.
Built in Framer, the site runs smooth and adapts beautifully to any screen, making it just as enjoyable to scroll on the couch as it is on desktop.
Every detail, from product cards to button hovers, was designed to make users smile, and keep them coming back for treats 🐶🐱
I teamed up with the brand to create an online pet shop that’s bright, joyful, and easy to use, especially on mobile.
We started by mapping the user journey: fast access to favorites, clear categories, and a feel-good browsing experience. I crafted a soft, friendly visual style with rounded corners, warm colors, and little animations that add personality without getting in the way.
Built in Framer, the site runs smooth and adapts beautifully to any screen, making it just as enjoyable to scroll on the couch as it is on desktop.
Every detail, from product cards to button hovers, was designed to make users smile, and keep them coming back for treats 🐶🐱
I teamed up with the brand to create an online pet shop that’s bright, joyful, and easy to use, especially on mobile.
We started by mapping the user journey: fast access to favorites, clear categories, and a feel-good browsing experience. I crafted a soft, friendly visual style with rounded corners, warm colors, and little animations that add personality without getting in the way.
Built in Framer, the site runs smooth and adapts beautifully to any screen, making it just as enjoyable to scroll on the couch as it is on desktop.
Every detail, from product cards to button hovers, was designed to make users smile, and keep them coming back for treats 🐶🐱
1. Discovery & Goals
I worked closely with the team to define the brand vibe: friendly, trustworthy, and pet-loving. We mapped out key goals — make shopping easy, show product variety, and create a joyful experience for pet owners.
2. Wireframes & Structure
I sketched out the main pages, focusing on clear navigation, product highlights, and a smooth shopping journey. Everything was designed with mobile users in mind first.
3. Visual Design
Using soft colors, rounded elements, and playful touches, I created a warm and fun visual style that fits the pet-loving audience. I also made sure the branding felt consistent across the site.
4. Motion & Microinteractions
Small animations bring the site to life — subtle hover effects, playful icons, and smooth transitions help keep users engaged.
1. Discovery & Goals
I worked closely with the team to define the brand vibe: friendly, trustworthy, and pet-loving. We mapped out key goals — make shopping easy, show product variety, and create a joyful experience for pet owners.
2. Wireframes & Structure
I sketched out the main pages, focusing on clear navigation, product highlights, and a smooth shopping journey. Everything was designed with mobile users in mind first.
3. Visual Design
Using soft colors, rounded elements, and playful touches, I created a warm and fun visual style that fits the pet-loving audience. I also made sure the branding felt consistent across the site.
4. Motion & Microinteractions
Small animations bring the site to life — subtle hover effects, playful icons, and smooth transitions help keep users engaged.
1. Discovery & Goals
I worked closely with the team to define the brand vibe: friendly, trustworthy, and pet-loving. We mapped out key goals — make shopping easy, show product variety, and create a joyful experience for pet owners.
2. Wireframes & Structure
I sketched out the main pages, focusing on clear navigation, product highlights, and a smooth shopping journey. Everything was designed with mobile users in mind first.
3. Visual Design
Using soft colors, rounded elements, and playful touches, I created a warm and fun visual style that fits the pet-loving audience. I also made sure the branding felt consistent across the site.
4. Motion & Microinteractions
Small animations bring the site to life — subtle hover effects, playful icons, and smooth transitions help keep users engaged.